Peruvian Dragons: Viral Video Unmasks Clever Movie Marketing

Colca Valley Dragons: Viral Video Reveals Movie Marketing Stunt Arequipa, Peru – A recent viral video showing dragon statues in Colca Valley, Peru, has captivated the internet. The video, initially mysterious, has been revealed to be a clever marketing campaign by Universal Pictures Peru to promote the upcoming release of "How to Train Your Dragon" on June 12th. Ric La Torre, a Peruvian TikToker, broke down the mystery in a popular video. "Último Minuto! Se develó el misterio de los Dragones en el Colca," his video's title translates to "Last Minute! The mystery of the dragons in Colca has been revealed." He explains how the dragons are, in fact, promotional material for the film. The campaign successfully generated widespread interest and discussion, turning a seemingly unusual event into effective publicity. The quick reveal, coupled with the scale of the viral video, demonstrates the power of creative marketing in the digital age. This innovative approach has not only brought attention to the movie but also highlighted the scenic beauty of Colca Valley, potentially boosting tourism in the region. The success of this campaign serves as a case study in using viral trends for effective marketing.