Colca Canyon Dragon Sightings: A Viral Marketing Masterpiece

Colca Canyon Mystery Solved: Promotional Dragons Hype 'How to Train Your Dragon' Release Peruvian news outlets are buzzing after a recent mystery surrounding strange animal sightings in the Colca Canyon was solved. A local news reporter, in a viral TikTok video, revealed the truth behind the sightings. "Misterio resuelto. Sí eran dragones," the reporter stated, translating to "Mystery solved. Yes, they were dragons." The 'dragons' were actually part of a promotional campaign for the upcoming release of "How to Train Your Dragon," set to premiere nationwide on June 12th, 2025. The video, which has garnered significant attention online, shows the reporter discussing the sightings, interspersing footage of the creatures with scenes from the movie. The clever marketing strategy has generated considerable excitement for the film's release. The pre-sale of tickets begins today, May 28th, and the video's popularity suggests a promising opening weekend for the film. The unexpected reveal has turned a local mystery into a national conversation, highlighting the power of creative marketing.