TikTok's Viral Hits: Are We Losing the Full Song?

TikTok's Impact on Music Consumption: A DJ's Perspective Las Vegas, NV – A recent video interview with Sean Kelly of the "Digital Social Hour" podcast sheds light on how TikTok is changing music consumption. Kelly points out that many listeners are only familiar with the short, viral clips of songs that become popular on TikTok, neglecting the full song itself. This trend is affecting artists and DJs, as Kelly explains: "A song will go viral on TikTok, but you'll be playing the song in the club, and they only know the viral part of the song." This observation highlights the challenges artists face in maintaining listener engagement beyond the fleeting popularity of short video clips. The perspective of a DJ from Las Vegas adds a unique layer to the discussion, showcasing the impact of TikTok on live music performances. The interview underscores the need for artists to find creative strategies to engage listeners beyond the confines of short-form video platforms. This trend raises questions about the long-term impact on music appreciation and the evolving relationship between artists and their audiences in the digital age. It also presents a challenge for DJs to maintain audience engagement in live settings where the full song is expected, rather than just the viral snippets.