Celebrity Spencer Pratt Shares TikTok Shop Disconnect, Offers Business Advice

Spencer Pratt, a well-known American celebrity, recently shared his experience with TikTok Shop, revealing his disconnection from the platform. In a video posted on May 13th, 2025, Pratt detailed his journey, offering advice to other businesses using the platform. "I should have just done it on my backup accounts," he stated, referring to his separate accounts for e-commerce and entertainment. His comments highlight the challenges of balancing business and entertainment content on TikTok Shop. Pratt's advice emphasizes the importance of a focused approach, suggesting that businesses should concentrate on one account for selling and another for engaging audiences. Despite his disconnection, he remains positive and continues to sell on his other TikTok accounts. His experience serves as a valuable lesson for other businesses navigating the complexities of TikTok Shop.