Spencer Pratt's Desperate Plea: A Look at Celebrity Marketing in the Digital Age

Spencer Pratt's plea for iTunes reviews highlights the unique challenges faced by celebrities in navigating the digital age. In a short video posted on May 31st, 2025, the reality television personality and musician directly addressed his fans, urging them to leave five-star reviews for his music on iTunes. Filmed in a hotel corridor, the video displays an informal, almost desperate, tone, a stark contrast to the often-polished image presented by celebrities. "Can you please leave a lovely five-star review?", Pratt implored his viewers. This unusual marketing tactic underscores the increasing importance of online reviews and social media engagement for artists seeking to maintain relevance and success in the competitive music industry.