K-Pop Demon Hunter Braid: The Viral Hairstyle Taking Over Social Media

London, UK – A vibrant new hair trend is sweeping social media, inspired by the popular K-Pop Demon Hunters series. Hairstylist Beth Belshaw, known online as sweethearts_hair, recently captivated her followers by demonstrating how to recreate the elaborate purple braid worn by the character Rumi. The tutorial, uploaded on August 18, 2025, quickly amassed over 600,000 views, sparking widespread interest among fans and beauty enthusiasts.Belshaw's video meticulously details the process, starting with sectioning the model's hair into multiple small ponytails before intricately weaving in striking purple hair extensions. The result is a voluminous, high-set braid that perfectly mirrors the animated character's look. "This hairstyle is incredibly popular right now," commented one viewer, "I've been wanting to try it myself!" Another fan exclaimed, "Omg love it Beth," highlighting the enthusiasm for the detailed recreation.The trend underscores the powerful influence of pop culture on fashion and beauty, with fans eager to embody elements of their favorite fictional worlds. Belshaw's clear, step-by-step approach has made this complex style accessible, encouraging many to attempt the "braid goals" themselves. As the video's comments section fills with requests for more tutorials and details on sourcing the vibrant hair, it's clear that this K-Pop inspired look is here to stay.

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