Apple Shifts Focus: iPhone 17 Pro Targets Professional Cameras, Not Competing Smartphones

In a recent TechRadar podcast, an expert discussed Apple's evolving competitive strategy, stating that the company no longer views other smartphones as its primary rivals. "Apple doesn't look at other smartphones as our competition. Our competition is high-end pro camera," the expert remarked. This shift positions the upcoming iPhone 17 Pro to directly challenge professional-grade cameras. The discussion highlighted the new iPhone's advanced capabilities, including its use for shooting professional events. "This is the first year we shot it with the current iPhone that we're about to introduce," he revealed, emphasizing the device's enhanced thermal system and support for advanced color grading. The expert also praised the "Center Stage camera" as "beyond what anybody's got," noting its ability to automatically expand images using AI for landscape selfies, a feature crucial given that "500 billion selfies are taken in iPhones every year." Furthermore, the integration of "Genlock" for professional video production was cited as a significant advancement, building upon the capabilities introduced with the iPhone 15 Pro.

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