Ghanaian Music Star's Bold Move: Free Brand Ambassadorship to Help Young Musicians

Ghanaian Music Industry Gets Boost: Brand Ambassador Proposal for Shaxi. Accra, Ghana – In a recent meeting, Malik Basintale, a prominent figure in the Ghanaian music scene, proposed a unique brand ambassadorship to Shatta Wale for his ride-hailing service, Shaxi. The proposal centers around a mentorship program for young, aspiring musicians. Basintale stated, "I'm making myself a brand ambassador free of charge. All I need is for Shaxi to take 200-300 of these young musicians through a mentorship program for just one week." This initiative aims to address a critical gap in the industry, providing valuable guidance and support to emerging talent. The partnership, if successful, could significantly impact the careers of many young musicians, providing them with the guidance and experience they need to succeed. The meeting between Basintale and Shatta Wale underscores the growing importance of collaboration and support within the Ghanaian music industry and its potential for positive social change.