Gardener's Plea for Authentic Allyship During Pride Month

Pride Month: A Gardener's Plea for Authentic Allyship This June, as Pride Month celebrations take place globally, a British gardener and social media influencer, known as #gardenerben, is using his platform to call for genuine corporate allyship. In a recent video filmed in his garden, Ben speaks directly to his audience, expressing concern about the superficial engagement of some major businesses with the LGBTQ+ community during Pride Month. He points out that many companies sponsor Pride events simply for marketing purposes, without truly supporting the community's values or rights. "We're seeing a pullback in the queer community from every major business that once was a sponsor of pride," Ben states in his video, "and now we are realizing that they never really stood alongside us as an ally or real supporters. They were simply in it just for the money." Ben's message is a call for consumers to be mindful of where they spend their money. He urges viewers to support businesses that actively demonstrate their support for LGBTQ+ rights and causes, not just those that use Pride as a marketing opportunity. His video has garnered significant attention on social media, sparking discussions about the importance of authentic allyship and the need for greater corporate responsibility. Ben's video serves as a reminder that true allyship extends beyond performative gestures, requiring consistent support and action throughout the year.