Adidas AE1s Gain Traction: Social Media Hype Fuels Sneaker Demand

While this video doesn't lend itself to a full-fledged news article, it could be incorporated into a blog post or social media update about current sneaker trends or a review of Adidas' AE1 line. For instance, a short paragraph could mention the video's popularity and the positive comments about the shoes' design and feel. It could be framed as an example of how social media influences consumer preferences.

The Business of Fashion

How to Master the Art of “Trash Talk” Marketing

Converse’s dig at Adidas during the NBA playoffs is the latest example of a brand publicly taking a competitor to task. But knowing when and how to d…