Dragon Takes Flight: Viral Video Soars for 'How To Train Your Dragon'

Universal Pictures UK's Innovative Marketing Strategy for 'How To Train Your Dragon': A Viral Video Success Story. Universal Pictures UK recently launched a captivating short video promoting their upcoming film, 'How To Train Your Dragon.' The video, released on May 29th, 2025, quickly gained traction on social media. The video uses a unique POV perspective, following a boy who invents a device to help his dragon fly. This creative approach has resonated with audiences, generating considerable buzz around the film's June 9th release. "The video's success is a testament to the power of creative marketing," said a representative from Universal Pictures UK. The video's popularity highlights the effectiveness of using engaging content to promote a film in today's digital landscape. The film's marketing team has successfully tapped into the excitement surrounding the franchise and created a viral sensation, proving that innovative marketing strategies can significantly impact a film's success. The positive reception of this video bodes well for the film's box office prospects.