Revista Merca2.0
Coca-Cola trae de vuelta los Hielocos: así luce la colección nostálgica que enl…
Coca-Cola trae de vuelta los Hielocos: así luce la colección nostálgica que enloquece a fans
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Coca-Cola's Hielocos Make Triumphant Return, Tapping into Nostalgia for Modern Appeal
Bogotá, Colombia – Coca-Cola has successfully brought back its beloved 'Hielocos' collectible figures after a two-decade hiatus, sparking widespread excitement among consumers. The re-launch, which includes 10 updated figures, is being hailed as a prime example of effective nostalgia marketing. In a recent video review, content creator YUYO (@yuyo.says) showcased the new collection, noting the refreshed designs and names such as 'Latoso,' 'Sorbito,' and 'Papachito.' He highlighted the strategic cultural update, stating, "This edition is not identical to the past; the brand reinvented the names and speaks with today's language." According to YUYO, the campaign masterfully uses nostalgia as an emotional trigger. "Nostalgia becomes an emotional detonator," he explained. "It doesn't sell the product itself, but appealing to memories creates an immediate connection because it reactivates affective and social memories that people already had inscribed in their minds." This approach, YUYO added, transforms nostalgia into a relevant product for the present day. "Coca-Cola revived a memory while giving it relevance in 2025," he concluded. "The product returns in two layers: historical emotion and present cultural utility." The return of Hielocos demonstrates a clever blend of past sentiment and contemporary relevance, engaging both long-time fans and new generations.
