The Secret Behind Red Orange Nets: How Supermarkets Use Color to Make Fruit Look Perfect

A recent video from Najzena.rs sheds light on a common, yet often unnoticed, marketing strategy employed in supermarkets: the color of fruit packaging nets. The video explains that oranges are typically packaged in red nets, not by accident, but as a deliberate visual trick to make them appear riper and juicier. This phenomenon, referred to as the 'confetti illusion,' leverages color perception to enhance the fruit's appeal to consumers. The same principle applies to other citrus fruits, with lemons frequently found in yellow nets and limes in green ones. According to the explanation, these colored nets are chosen to make the fruit's natural hue seem more intense and attractive, ultimately influencing purchasing decisions. Traders utilize this simple yet effective psychological tactic to present their produce in the most favorable light, ensuring that the fruit appears 'perfect' to the discerning shopper.