"Hailey Bieber Mask" Sparks Online Debate: Influencer's Skincare Video Ignites Discussion on Celebrity Branding

A recent social media video by influencer Rebecca Gordon, known as @beccers_gordonn, has sparked debate online after she referred to a popular Medicube skincare product as a "Hailey Bieber face mask." The video, which documents Gordon's experience using the mask during a four-hour flight to prevent breakouts, has garnered significant attention, with over 4.8 million views and 252,300 likes. In the video, Gordon applies the mask and provides time-lapse updates, ultimately concluding that the mask "definitely works" to achieve clear, glowy skin. However, the comments section quickly filled with users correcting her attribution of the mask to Hailey Bieber, emphasizing that the Medicube product was widely known and popular long before any celebrity endorsement. One commenter wrote, "Calling a Korean skincare mask a Hailey Bieber mask is insane lmao," while another stated, "This isn’t her facemask. It’s a face mask she wore. It was popular before she wore it." The discussion highlights a growing trend of products being re-branded or gaining renewed attention through celebrity association, often overshadowing their original identity or established popularity.

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