Beauty Influencer Showcases e.l.f.'s New Watermelon Cleansing Balm in Viral Review

London, UK – Beauty influencer Hannah St Luce recently showcased e.l.f. Cosmetics' new Jelly Pop Cleansing Balm in a viral video, demonstrating its effectiveness in melting away makeup. The product, which was gifted to St Luce, features a distinct watermelon scent that she described as "gorgeous." The video, uploaded on July 19, 2025, quickly garnered over 100,000 views, with many viewers expressing excitement and curiosity about the new balm. St Luce was seen applying the bright red balm to her face, effortlessly dissolving her full face of makeup, including eye makeup, before wiping it clean with pink pads. While St Luce clarified that the post was not a paid advertisement, the demonstration has sparked significant interest among her followers, with comments inquiring about its availability, suitability for sensitive or acne-prone skin, and comparisons to other e.l.f. cleansing balms. The product's rapid melting action and appealing scent appear to be key highlights for potential consumers.

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38 Fun Products To Add To Your Cart If You Feel Like Shaking Things Up This Week

Your week could be boring ... orrrrr you could treat yourself to some yummy egg seasoning and a big ole bucket of air dry clay.