
Glossy Pop Newsletter: Glow Recipe leans into 'leak' marketing for its new laun…
Early last year, Glow Recipe's as-yet-unreleased bronzing drops went viral when creator Aysha Harun posted them with the clickbait-y hook, "Did I acc…
A new, highly anticipated skincare product from popular brand Glow Recipe has seemingly been revealed ahead of its official launch. Beauty influencer Theresa Krug recently posted a video unboxing a 'Glow Recipe Lab Sample' identified as a cruelty-free snail mucin.In her video, Krug expressed surprise at receiving the unannounced product, noting the packaging indicated it was a 'lab sample.' Upon opening, she discovered a bottle labeled 'Glow Recipe Mucin' and a card confirming it as a 'cruelty-free snail mucin' set to launch in September 2025.Krug demonstrated the product's texture, describing it as lightweight and showing its characteristic stretch. After applying the mucin to her face, she highlighted its hydrating effects and the visible glow it imparted. She predicted the product would become 'very viral' and 'extremely hard to find' once it officially hits the market. The early reveal has already generated significant buzz among her followers and the wider beauty community.
Early last year, Glow Recipe's as-yet-unreleased bronzing drops went viral when creator Aysha Harun posted them with the clickbait-y hook, "Did I acc…