Skincare Founder Shows Why Reading Bad Reviews Is Good for Business

In a recent video posted on social media, Charlotte Palermino, a licensed esthetician and co-founder of Dieux Skin, shared the importance of reading and responding to negative customer reviews. Palermino, who has built a successful skincare brand, argues that negative feedback, while sometimes harsh, is a valuable tool for improvement. She highlighted two specific examples: one customer was confused about the product's use, while another found it difficult to remove. "It's an amazing education moment," Palermino stated, "both for your team and for your community." By analyzing these critiques, Palermino's company can improve its product instructions and customer service. The video's popularity, with over 10,000 views and hundreds of likes, underscores the widespread interest in business strategies and customer relations. Palermino's approach emphasizes the importance of constructive criticism in building a successful business.