Brazilian Social Business Reinvests Profits in Public Schools, Promotes Diversity

CNBC Brasil recently featured Carolina Videira, founder of the Turma do Jiló educational initiative, in an interview discussing its growth and impact. Initially focused on schools, Turma do Jiló now works with businesses to foster more diverse and inclusive environments. Videira emphasizes that inclusive education isn't solely for those with disabilities, but for fostering diversity. "Inclusive education is education for diversity," she stated. The organization's success is further highlighted by its 2020 transition to a social business, reinvesting profits back into public schools. This model is a testament to the power of business in addressing social issues and promoting positive change in Brazil's educational landscape. The Turma do Jiló's success story offers valuable lessons for organizations seeking to integrate diversity and inclusion effectively.