General Mills' Brazil Transformation: Innovation and Cultural Shift Drive Growth

General Mills Brazil President Discusses Cultural Transformation Driving Growth General Mills, a global food company, is undergoing a significant cultural transformation in Brazil, according to Poliana Sousa, the company's president. In an exclusive interview with TIMES BRASIL, Sousa highlighted the importance of challenging the status quo and embracing innovation to achieve accelerated growth. "What brought us here isn't what will take us where we want to go," Sousa stated, emphasizing the need for change. She cited a specific cultural shift as one of the most transformative decisions she's made, focusing on speedier decision-making and adapting to post-pandemic challenges. Sousa's interview showcased General Mills' commitment to innovation and adapting to the changing market landscape. The company, known for brands like Yoki, Kitano, and Häagen-Dazs, is clearly focused on a future-oriented strategy. The interview underscores the importance of cultural adaptation in business, particularly in navigating post-pandemic economic realities. General Mills' approach in Brazil serves as a case study for other companies seeking to thrive in dynamic markets.