Havaianas' Global Ambitions: An Interview with the VP of Global Marketing

Havaianas' Global Expansion: Challenges and Opportunities São Paulo, Brazil – June 1, 2025 – Havaianas, the iconic Brazilian flip-flop brand, faces the challenge of maintaining its domestic success while expanding its global reach. This was the central theme previewed in a recent video promoting an upcoming interview on Estadão's Cenários series. The interview features Maria Fernanda Albuquerque, Havaianas' VP of Global Marketing, speaking with journalist Sonia Racy. The video offers a glimpse into the discussion, with Sonia Racy stating, "I've challenged her: How do you keep Havaianas at the level of success it has achieved? It's difficult." This suggests the interview will delve into the strategic decisions and market complexities Havaianas navigates. The partnership with Banco Safra further emphasizes the economic significance of the brand's global strategy. The full interview promises insights into the marketing strategies employed by Havaianas to maintain its strong position in the competitive global market. This is a significant opportunity for the brand to communicate its future plans and address any challenges it may face in the international arena. The interview's broad appeal and the prominence of the individuals involved make it a compelling news story.