TikTok's Influence: Glowing Skin and the Power of Consistent Skincare

Skincare Consistency: A TikTok Trend Takes Hold Darien, CT - June 7, 2025 - Social media platforms are increasingly influencing consumer trends, including those in the beauty industry. A recent TikTok video by user "Raf" highlights this, focusing on the importance of consistency in skincare routines. The video, filmed in a car, shows Raf discussing his glowing skin, attributing it to consistent use of unspecified products. He directly asks viewers for under-eye cream recommendations, showcasing the interactive nature of TikTok and its influence on product discovery. While the video itself is anecdotal, it speaks to a broader trend of using social media for beauty advice and product recommendations, underscoring the power of online influencer marketing. The video's popularity, with over 150 views in a few hours, demonstrates the potential reach of such content. "Consistency is so important in the skin game," Raf states in the video. His casual approach resonates with viewers seeking simple, relatable content. However, the video's reliance on clickbait tactics, such as using phrases like "glowing skin," raises concerns about the authenticity of its message. Further investigation into the products used by Raf could provide more concrete information for readers interested in skincare routines.