From War Room to Windfall: How Med+ Pivoted to Success

SÃO PAULO, BRAZIL – May 30, 2025 – Victor Reis, founder and president of Med+, recently shared a compelling story of business transformation on the popular Brazilian show, Pivotando. Reis described how his team, working in a dedicated "war room," developed a simple yet effective strategy that dramatically changed the trajectory of Med+. "We were providing emergency medical services," Reis explained, "a service every airport has, but the rescue service was provided in most of Brazil by a European company that charged in Euros." This presented a challenge, as Med+ had to maintain the service despite the high costs and fluctuating exchange rates. The solution, Reis said, was a pivot that allowed Med+ to offer the same service at nearly 50% less than the competition. The result? A significant increase in revenue and a strengthened position in the market. This story serves as an inspiring example of how strategic thinking and innovation can lead to remarkable business growth.