Granado's Global Success: A Brazilian Brand's Rise

Granado's Global Expansion: A Brazilian Brand's Recipe for Success Brazilian cosmetics company Granado has successfully expanded its reach globally, according to Sissi Freeman, the company's CMO. In an interview with Money Times, Freeman shared Granado's strategy for international growth. The company's commitment to 100% in-house manufacturing and quality control is a key element, allowing Granado to maintain consistent product quality. "We work with the best perfumers in the world and maintain all our stores under our own management," Freeman stated. This vertical integration gives Granado flexibility and control over its supply chain. Granado's Brazilian heritage is another key factor in its success, offering a unique and appealing brand identity in international markets. The company's success story is a testament to the potential of Brazilian businesses on the global stage.